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At the CARTES SECURE CONNEXIONS trade show, Izicap will present its Card-Linked Marketing customer loyalty solution for small merchants, to be integrated into the Telium Tetra Marketplace. IZICAP signs a partnership deal with Ingenico group.

Izicap, the pioneering French start-up specialising in Data Marketing and Card-Linked Marketing, has announced that it has signed a partnership deal with Ingenico Group, world leader in integrated payment solutions, to be integrated into the Telium Tetra Marketplace. The start-up will be present at Ingenico Group’s booth at CARTES SECURE CONNEXIONS, where it has also been chosen to participate in the Start-up Challenge.
The customer loyalty solution via Izicap’s Card-Linked Marketing payment card will be available in HTML5 on Ingenico Group’s Telium Tetra Marketplace as soon as it is rolled out.
By combining Telium’s security and HTML5’s flexibility, Telium Tetra harmonises payment applications with business applications, in order to allow merchants to improve their in-store interaction with customers. This goal is shared by Izicap, which wants to provide franchised and independent merchants with the same customer relationship marketing tools as retail giants.
By transforming consumers’ bank cards into loyalty cards, and existing payment terminals into customer relationship management tools, Izicap provides small merchants with a comprehensive and tailor-made marketing programme that provides sales statistics and analyses, monitors visits and average baskets, compares results with those of other banners in the sector, and lastly, recommends and sets up targeted loyalty offers.

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