Nice, 8 February 23. Izicap, the innovative CRM and Loyalty SaaS solution for the collection, analysis and monetization of payment data, has chosen Nexi, the European PayTech, to launch a new offer available, in bundle, with the NEXI SmartPOS.
This partnership, which strengthens the existing collaboration between the two companies, will allow each merchant, in any sector of activity, to access an innovative CRM and loyalty platform through the NEXI SmartPOS. The application, directly pre-installed on the terminal, in fact allows merchants to exploit the transactions’ data made with any digital payment instrument – in full compliance with privacy and current regulations – to analyze the performance of their business and create effective marketing campaigns.
Through this integrated solution, represented by the NEXI SmartPOS and the IZICAP Loyalty Platform, the terminal also becomes a powerful digital transformation tool for the local merchants.
“This partnership represents a unique opportunity for small and medium-sized merchants to accelerate business growth and digitize their customer relationships.” says Luigi Onesti, Italy Country Manager of Izicap. “It will also be easier than ever to retain customers, communicate with them and attract new ones. We believe that fintech is the engine of the new era of retail. That is why we are pleased to strengthen our relationship with Nexi and to develop the potential of Italian merchants through this new partnership”.
Accessible from Nexi SmartPos, the Izicap application works with or without WiFi, thanks to the SIM card installed on the payment terminal, a double protection that guarantees rapid processing of card payments and flawless data acquisition.
This new bundle offer, unique of its kind, includes Nexi’s SmartPOS and IZICAP Loyalty loyalty software at a unique and convenient price for merchants.
The merchant will therefore be able to obtain both a smart, fast and innovative payment terminal, and all the tools to start a new digital loyalty program, strengthen the relationship between merchant and consumer through omni channel communication and attract new customers through prospecting on social networks media, while improving their online reputation, all within an all in one solution.
Izicap is a French multinational company that supports local merchants through an innovative card-linked CRM & Loyalty platform, by transforming payment terminals into a powerful marketing tool. Thanks to its Smart Data platform, Izicap processes multi-billion transactions data and provides local businesses with unique insights to leverage better their digital marketing efforts. Izicap works in close partnership with leading Banks & Acquirers across the world. Supported by the European Investment Bank, Izicap is one of the companies that represent the future of retail.
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