Merchant:
Clothing store in Paris, France
Background:
This Paris-based clothes retailer has experienced increasingly difficult market conditions over the past 10 years. Pressure from margin-squeeze, competitor promotions and new online stores has made month-to-month trading more volatile and less predictable. To combat these challenges the store manager is now focusing on growing customer loyalty by collecting reliable customer data, analysing purchasing behaviour, and communicating the right messages to the right targets via the right channels. All this is made possible by Izicap, working in partnership with the store’s card payments provider.
Objectives:
- Create a customer database to support a loyalty programme
- Communicate well-targeted offers and promotions to customers
- Increase the frequency of store visits and average spend
Results:
Number of customers enrolled on the loyalty programme to date (opt-in rate of 25%)
€ of extra annual turnover for every loyalty programme customer
% increase in overall turnover attributable to the loyalty programme
I am delighted, and I have great feedback from my customers. Thanks to the [Izicap] solution, I am able to optimise my communications and personalise our relationship.
Nathalie L.
Shop Manager
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