Partner Stories

Hairdressing salon grows loyalty

206

new customers enrolled

56€

extra per customer

9%

increase in turnover

28%

redemption rate

Merchant:

Hairdressing salon in Nice, France

Background:

Founded in 2013, this Nice salon operates in a highly competitive market. Retaining a loyal clientele has become a constant challenge as local salons compete to attract the most lucrative customers. Determined to differentiate her business from competitors and fill her appointments book with high value customers, the salon owner has adopted a digital customer loyalty strategy. This was developed and implemented by Izicap in partnership with the salon’s card payments provider.

Objectives:

  • Create a customer database to support a loyalty programme
  • Communicate well-targeted offers and promotions to customers
  • Increase the frequency of salon visits and average spend

Results:

Number of customers enrolled on the loyalty programme to date (opt-in rate of 17%)

€ of extra annual turnover for every loyalty programme customer

% increase in overall turnover attributable to the loyalty programme

% redemption rate for loyalty promotions

My clients’ greatest satisfaction is the simplicity of the solution. I am completely won over by [Izicap]; the loyalty program and marketing campaign creation tool allow me to easily manage my communications.

Lisa S.
Salon Manager

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