Helping the high street grow and thrive


Who we are?

Izicap is a pioneering startup in France, founded by Reda El Mejjad in 2013, that specializes in Data Marketing and loyalty for local commerce. Our mission is to provide merchants with the necessary tools to thrive in an increasingly digital commercial world, saving them time and money.

At Izicap, we prioritize innovation, customer loyalty, profitability, and marketing automation to help our merchants win the hearts of their customers. Our DNA is based on innovation and an unwavering customer focus, driven by a spirit of challenge and the desire to revolutionize local commerce.

Reda El Mejjad

Our partnerships

We are proud to collaborate with major acquirers and payment players, such as Mastercard and Ingenico, to consolidate our expertise in loyalty. Our enduring partnerships with French banks and acquirers, including BPCE and Crédit Agricole, as well as our initiatives in Italy with Nexi and in Spain with BBVA, showcase our capacity to create value for our partners while mitigating merchant attrition.


These collaborations, which are essential to our expansion, along with the support provided by the European Investment Bank, position Izicap as a major player in the retail industry. We are ready to meet the challenges of tomorrow and offer new sources of revenue to our partners.