Ingenico and Izicap announce a strategic partnership to bring Izicap’s loyalty solutions to banks and acquirers using PPaaS, Ingenico’s Payments Platform as a Service
Paris, Suresnes – Wednesday, December 14th, 2022: Payments technology company Ingenico, and Izicap, the Nice-based fintech which helps Merchant Acquirers gain a competitive advantage by capitalizing on payment data from the POS, today announced a strategic partnership centred on PPaaS, Ingenico’s innovative cloud Payments Platform as a Service.
The partnership will help accelerate the rollout of Izicap to new clients and their merchants, as well as increase flexibility and functionality, confirming Ingenico’s position as a trusted technology partner enabling the ecosystems of the new world of payments acceptance.
PPaaS enables its clients, such as banks and merchant acquirers, to select from a catalogue of payments and value-added services without the need for lengthy and expensive software development, avoiding the complexity associated with deployment across a variety of terminal brands. It enables no-code, configurable orchestration of traditional and alternative payments with commerce services such as Izicap, that help merchants run their businesses and grow their revenues. As PPaaS is device agnostic, it can operate on both Android and proprietary devices from Ingenico and other manufacturers.
Izicap gives small and medium-sized merchants a competitive edge by monetising their payment transactions data, helping to improve customer retention and generate new sources of income. It empowers local merchants with tools usually only accessible to larger corporates and brands, enabling them to send personalized offerings to customers through vouchers and cashback.
Reda El Mejjad, co-founder & Izicap president said: “We believe that PPaaS helps accelerate change and innovation in the payments world. We are therefore delighted to offer small merchants worldwide our innovative Data Driven Loyalty & CRM solution through the PPaaS platform. This partnership with Ingenico strengthens Izicap’s deployment strategy with international acquirers and banks.”
The company has already partnered with several acquirers and major French and European banking groups, and is already rolled out across 10,000 Merchants and two million cardholders. In the current economic environment, with soaring inflation rates in many European countries, such rewards can help alleviate the adverse effects of eroded purchasing power.
Speaking of the agreement, Michael Balzer, VP in charge of Strategic Partnerships for PPaaS said: “PPaaS is designed to enable its clients to make new payment and commerce services available quickly and easily to their merchants. Izicap is a great fit with PPaaS because it’s a strong proposition for banks and acquirers, enabling them to bring tangible value to their merchants and helping these local businesses engage with their customers. We are delighted to be able to support our clients in rolling out Izicap which confirms our role as the payments ecosystem enabler of choice for our clients.”
Awarded as “BEST POS/PAYMENT SOLUTION” by the Merchant Payments Ecosystem Organisation within their prestigious MPE Awards 2021, Izicap is a French SaaS that provides local merchants with an innovative card-linked CRM & Loyalty platform, which transforms payment terminals into a powerful marketing tool. Thanks to its Smart Data platform, Izicap processes multi-billion transactions data and provides local businesses with unique insights to leverage their digital marketing efforts. Izicap works in close partnership with leading Banks & Acquirers across the world. Supported by the European Investment Bank, Izicap is undoubtedly one of the companies that represent the future of retail.
Ingenico is the global leader in payments acceptance solutions. As the trusted technology partner for merchants, banks, acquirers, ISVs, payment aggregators and fintech customers our world-class terminals, solutions and services enable the global ecosystem of payments acceptance. With 45 years of experience, innovation is integral to Ingenico’s approach and culture, inspiring our large and diverse community of experts who anticipate and help shape the evolution of commerce worldwide. At Ingenico, trust and sustainability are at the heart of everything we do.
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